A very proud year for M&F Health


When it comes to awards season, whether it’s congratulations or commiserations, either way it’s a time to recognise the hard work you and your team have put in, and to celebrate creativity and excellence in the field.

This year, we’ve had the privilege of being shortlisted for and attending some of the top awards events in the communications industry – not to mention the SIX wins we’ve had! Here’s a run down of our achievements in 2019…

Communiqué

The Communiqué Awards were a huge success for M&F Health – we were nominated for our work on the UK Malnutrition Awareness Week (MAW) campaign, which we launched with the British Association of Parenteral and Enteral Nutrition (BAPEN) and the Malnutrition Task Force in October 2018.

One in ten people ages over 65 in the UK is malnourished or at risk of malnutrition, and the first ever UK MAW campaign was designed to tackle the misbalance in media reporting of obesity versus malnutrition, by exposing dangerous myths and misconceptions about weight loss in later life. The campaign delivered extraordinary media results and had a lively social media presence both of which signposted people to a self-screening tool to help them understand their risk. We also developed a library of new resources so that nutrition teams across the country could run awareness raising events and provide more information to patients and colleagues.

We won an amazing four award categories (and four handshakes each with compare Dara Ó Briain), and so it was a night to remember! Ultimately, we are thrilled with the outcomes of the campaign, and for our clients at BAPEN and the MTF who gave us the creative freedom to make this a show-stopping campaign.

 

The Chartered Institute of Public Relations

Another win for UK MAW was ‘Best Healthcare Campaign’ at the CIPR awards. The cherry on the cake was being handed our award by the one and only Jeremy Vine, who remembered our campaign from when he interviewed former BAPEN President Dr Simon Gabe on his show! Here they are in the studio together. This time the award was celebrated with a longer-than-expected Ferris wheel ride and a good old-fashioned stint on the dodgems – another night we won’t forget!

 

Medical Journalists’ Association

And last but by no means least, is the Medical Journalists’ Association award for ‘Media Campaign of the Year,’ which we won for our work with the British Association of Sexual Health and HIV (BASHH) on Mycoplasma Genitalium (Mgen), a little known but common sexually transmitted infection. For this campaign we supported BASHH in the launch of its new guideline on Mgen to healthcare professionals and the media. We wanted to expose the fact that funding is urgently required to ensure that the guidance is implemented in time to prevent Mgen becoming a superbug. Our news generation approach ensured the national media was saturated with on-message, detailed coverage, and the story even crossed borders, with global coverage too. The MJA award night was a really enjoyable evening, with many familiar faces of journalists, editors, old colleagues and friends. Most importantly of all, this is the only award for a healthcare communications campaign that is judged by health journalists themselves, so we were thrilled to win in just the second year of the award.

Our awards success gives the smallest glimpse into what we do, but we are always delighted to receive recognition for our hard work on behalf of clients, so it’s been a happy year. Here’s to more awards success in the 2020s!