Eat Like a Champ event


The Eat Like A Champ healthy eating programme for primary school children is run by Danone. This year Danone asked us to stage an event to celebrate the roll-out of their 2016/2017 programme. We developed a showcase featuring a dynamic mix of arts and sport to inspire children with differing interests, and combined the premiere of a Stormzy inspired rap with a Parkour demonstration, a radio star hosting a chat show, and video testimonials from Team GB favourites Natasha Baker and Becky and Ellie Downie. With local schools in attendance our event spread the Eat Like A Champ message, identified new advocates, and won us new friends across East London.