In order to raise awareness of blood cancers, we implemented a national campaign on behalf of a pharmaceutical company, supported by nine patient groups. To secure high level, message rich coverage we showed the many different faces of blood cancer through producing five patient videos and securing the involvement of Dame Kelly Holmes who lost her mother to a blood cancer. With only one exception, every TV national news channel and at least four regional TV channels covered the story as well as numerous BBC radio stations including Radio 5 Live. There was extensive national and regional newspaper coverage and sharing of campaign materials via social media. Overall we achieved 246 pieces of coverage, reaching an audience of 374,161,406.