2020: Looking back at an extraordinary year


It goes without saying that 2020 was a year of profound change in terms of the way we work. Office buildings in cities across the country were largely abandoned in March and many of us found ourselves having to create make-shift work spaces at home for the first time in our careers.

Despite the somewhat manic start to the year, there have been some clear positives to the new set up – less time spent on overly crowded transport in rush hour immediately comes to mind – and virtual platforms have enabled us to carry on at home.

So as we look back at year we’ve just been through, it’s difficult not to feel proud of how far we’ve come and how quickly we adapted to the circumstances, some of us simultaneously managing home schooling, and now almost a year later how normal working from home now feels – even if we still find ourselves having to say the words ‘um, I think you’re on mute’ all too often.

We’ve come a long way since those first few months, so we wanted to take a moment to pay tribute to our amazing team and clients, both old and new, who continue to partner with us to deliver meaningful campaigns and events in this new virtual world.

Some highlights from our team include supporting the National Axial Spondyloarthritis Society (NASS) to host two fully virtual All Party-Parliamentary Group meetings and the Institute of Osteopathy to launch its new report on the role of osteopaths as AHPs in the NHS.

We were similarly excited to support a successful virtual drop-in session with Parliamentarians to mark UK Malnutrition Awareness Week 2020, alongside which we ran an extensive broadcast and social activity campaign to raise awareness of malnutrition. This featured a multi-media approach including regional radio and television stations and social media channels, to gain support from a wide range of professional organisations, charities, and multi-disciplinary healthcare professionals, as well as from the public.

We also delved into new territory by supporting the Global Recovery Initiatives Foundation and Amy Winehouse Foundation to raise awareness of SNO BABIES in the UK, a new film from Better Noise Films which tells a gripping and emotive story about the realities of drug addiction and the challenges of recovery from substance use disorders.

Virtual platforms have become the norm, and it’s been a pleasure to work with our clients to facilitate successful virtual workshops and launch impactful content, including a new report in secondary progressive multiple sclerosis, the development of a new data map in heart failure and a report on the future of collaborative advocacy between industry and patient groups.

Embracing the new normal of everyone working from home, we are also proud to have virtually on-boarded nine new clients over the year and expanded our work with our long-standing partners on new projects.

Needless to say, we’re excited for 2021, and look forward to partnering with out clients and expanding team to make this year as impactful as the last!